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empowered

“A hero can be anyone. Even a man doing something as simple and reassuring as putting a coat around a little boy’s shoulder to let him know that the world hadn’t ended.” – Bruce Wayne

You would recognize this quote if you saw the Dark Knight Rises lately. Everyone can be a hero, not by owning superhuman power but through an awakening. Being confident and finding the power in us. An early example is shown in the previous post about Philip Lim’s latest womenswear collection, which is about wearing clothes that shout superpower. Lately we saw Levi’s and Nike are also exploiting this awakened hero concept, putting the trend into mainstream. Both videos use very good script and shots, and they match very well with both brands that focus on performance and strength. You will feel a bit different after watching it. Motivated. Uplifted.

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