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Visual Generation: Images speak louder than words

When I first used pinterest to find images months ago, I did not expect that it will go mainstream. Unlike other social media platform that you post status/link/photo/video, pinterest is strictly for image only. I would imagine that only people in visual-related industries are interested in it. But seems it’s not true. There are currently 60 million-plus google blogsearch result for pinterest; the no. of visitors has increased tremendously over the last few months; it is 3-times more engaging than twitter (though still far behind facebook). Judging from the fact that it’s a relatively new social platform, there is huge potential for pinterest.

The success of pinterest speaks one thing – we are officially a visual generation. We use images/ visuals to speak for ourselves. Just have a look on how people represent hard facts about pinterest above, it’s infographics. I cannot recall when infographics started to dominate the internet, but you may realize it’s actually not that different from the pictogram that we learned in primary school mathematics lesson. In fact, before the bloom of infographics in internet, it had already been used to represent data for a long time. (Check out more vintage infographics here)

The infographics representation comes back for a reason. It attracts attention and makes information easier to understand. We get distracted so easily; according to the book The Shadows: What the Internet is doing to our Brains, webpages are viewed for 10 seconds or less. Research has shown that we tend to skim article in the web. Although we will spend more time on lengthier information, we just 4.4 seconds more for each 100 words. Most of us won’t read article packed with words thoroughly. This proves a need for infographics to make complicated information as easy to read as it can.

Perhaps you have seen one of the RSAnimate video series before. RSA is an organization like TED, aims at enlightening the audience. It works with Andrew Park of Cognitive Media to produce enchanting white board drawing video for disseminating inspirational thinking. Instead of explaining by words, Park draws (or “scribe” as he called it). This makes content more engaging, just like pinterest engages users better than its text counterpart twitter. (You can see one of the video below.)

Is the growth of visual-based communication means the death of words? It’s certainly debatable here. But let’s not forget that our ancestor used drawing to communicate before there’s something called words. The flourish of visual communication might be an urge to return to the primitive human instinct, and a reminder of our anthropological origin.

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